John Terry Invests in P2P Betting App, Lebom

John Terry, the former Chelsea and England captain, has taken a strategic step into sports tech by joining the peer-to-peer football prediction app Lebom as both investor and brand ambassador, signing a three-year deal ahead of the 2025/26 Premier League season. In his dual role, Terry will collaborate on product development and share his weekly Premier League score predictions – a move that blends commercial insight with fan-focused engagement.

Lebom offers a unique, low-stakes model focused on community-driven football prediction rather than traditional sportsbook wagering. Users create private leagues with friends, forecast match outcomes, and compete for cash prizes in a social, peer-centric environment. Reflecting its traction in the market, the app grew to 65,000 active players during the 2024/25 season and maintained a strong 86% retention rate, with approximately £4 million exchanged among private groups. The recent introduction of “Lebom Universe,” a global league feature offering higher-stakes competitive engagement, further signals a scalable product roadmap.

From an investment perspective, Terry’s entry provides a compelling boost to Lebom’s credibility, audience reach, and strategic positioning. His involvement aligns well with the app’s ethos of shared, socially engaging football experiences. As Lebom CEO and co-founder Chris Ricketts stated, Terry’s enthusiasm and influence are expected to “help unleash Lebom’s full potential” as the platform continues prioritizing a “community-led, responsible experience in sports betting”.

For investors in sports tech and digital gaming, Lebom presents several attractive features: a growing user base, recurring engagement metrics, expansion through new formats like Lebom Universe, and now, enhanced visibility through a high-profile football figure. The model leverages fan camaraderie over gamble-driven dynamics, which may appeal to audiences and partners seeking safer, socially oriented betting alternatives.

However, success hinges on execution. Lebom must maintain its growth momentum and solidify trust through responsible engagement. Elevated usage brought regulatory scrutiny for the broader iGaming industry; platforms like Lebom must ensure compliance, especially regarding responsible gambling safeguards and advertising standards.

Terry’s investment and ambassadorial role with Lebom marks a notable moment for both the app and smart, socially conscious sports tech investing. It underscores how combining footballing pedigree with a community-first platform can foster growth, diversification, and new forms of fan monetization.