NTT Data to Drive Digital Growth at Paris FC

NTT DATA has entered into a strategic partnership with Paris FC as the club’s Official Digital Partner for the 2025-26 season. The collaboration aims to transform how the club engages supporters, optimizes internal operations, and delivers modern digital services across the football ecosystem.

Paris FC, newly promoted to Ligue 1 and backed by the Arnault family’s investment, now finds itself at an inflection point. NTT DATA will support the club’s digital roadmap by modernizing infrastructure, building intelligent content channels, deploying conversational agents, and creating immersive, personalized fan experiences that deepen connection and monetization potential.

The partnership is especially significant as digital transformation becomes critical for mid-tier clubs seeking differentiation. Enhanced connectivity and data systems can improve sponsorship value, ticketing engagement, e-commerce, and loyalty programs. By deploying intelligent systems that learn fan behaviours, Paris FC can align offers, content, and communications in ways that feel relevant and proactive.

On the sporting operations side, NTT DATA’s expertise can unify disparate data silos - sports performance systems, CRM, content platforms - into a synchronized ecosystem. That integration can help clubs optimize matchday operations, deploy predictive tools for maintenance or upsell, and provide coaching or analytics staff with cleaner, real-time data flows.

Paris FC’s ambition to accelerate its digital maturity aligns well with NTT DATA’s track record in serving global sports clients like Arsenal and the deal highlights how technology firms are increasingly positioning themselves not just as service providers, but as strategic partners in sport. As sports landscapes tighten, fan experience, operational agility and data capability will increasingly separate successful clubs from the rest.