Paris Saint-Germain (PSG), the iconic French football club, has unveiled its Joint Innovations Studio (JIS) in collaboration with Matchain, their Exclusive Digital Identity Partner. This groundbreaking initiative promises to revolutionize PSG’s digital landscape by integrating cutting-edge blockchain, AI, and decentralized technologies. Designed to enhance engagement with PSG’s global community of over 500 million fans, the JIS also aims to support the club’s operational teams and partners.
The Joint Innovations Studio is set to transform sports technology by combining PSG’s worldwide influence with Matchain’s expertise in decentralized identity solutions and Web3 innovations. This partnership will create a secure and interactive digital ecosystem that bridges Web2 and Web3, redefining how fans interact with the club.
Key features of the JIS include decentralized identity solutions (DID) that empower fans to engage with the club securely while maintaining privacy, exclusive digital collectibles such as digital jerseys and iconic match highlights, and an open, collaborative innovation ecosystem. This ecosystem encourages contributions from internal teams, third-party partners, and innovators, ensuring bold and diverse advancements in line with PSG’s vision for sports technology.
This partnership is a milestone in sports-tech innovation for several reasons. It represents the first collaboration between a major football club and a company specializing in DID and AI solutions. It transforms passive fans into active participants in a decentralized, secure data environment. Additionally, it develops scalable Data and AI solutions that seamlessly integrate with PSG’s existing systems, enhancing both efficiency and innovation.
Accessibility is a cornerstone of this initiative. PSG and Matchain are committed to making these advancements user-friendly, ensuring that even fans unfamiliar with blockchain or Web3 technologies can benefit from the studio’s innovations. Operating from PSG’s headquarters in Paris, the JIS will serve as a global hub for collaboration, welcoming contributions from Web3 pioneers, cross-industry partners, and other innovators.
Par Helgosson, Head of PSG Labs, highlighted the significance of this venture: “PSG has always been a pioneer in embracing cutting-edge technologies to connect with our fans and ecosystem. The Joint Innovations Studio is a natural step forward on our innovation journey, now defining how innovation is captured, created, built, and delivered in a secure and personalized way, together with Matchain’s expertise.”
Petrix Barbosa, CEO of Matchain, echoed this enthusiasm: “Partnering with PSG allows us to showcase how Web3 technologies can transform industries. This collaboration represents a future where fans are empowered, and their engagement with the club is more meaningful than ever.”