Saudi Arabia’s ongoing sports privatization effort has drawn significant attention from local and international investors, with 25 companies competing for opportunities in six of the 14 clubs identified in the program’s initial phase. Speaking at the Budget Forum 2025, Sports Minister Prince Abdulaziz bin Turki Al-Faisal highlighted the economic potential of the initiative, estimating that it could generate investments worth SR500 million ($133 million).
“There is also interest from foreign companies in acquiring local sports clubs, and we will make further announcements soon,” the minister stated.
He also noted the increasing global prominence of the Saudi Pro League, now broadcast in over 160 countries. League revenues have surged by 33% this year, reflecting growing engagement with the Kingdom’s expanding sports sector.
The privatization initiative aligns with Saudi Arabia’s Vision 2030, a transformative strategy to diversify the economy. The government has streamlined the investment process by launching a platform to facilitate the licensing of academies and clubs, enabling more straightforward entry for businesses and individuals into the sports sector.
Minister Abdulaziz also highlighted progress in sports tourism, with around 80 major events held over the past four years, attracting 2.5 million visitors. High-profile events, such as the Formula One Grand Prix in Jeddah, have significantly contributed to economic growth, creating over 20,000 jobs during the 2023 event and drawing attendees from 160 countries.
Administrative reforms have further strengthened the sports industry, including a sharp reduction in contract termination penalties for clubs, from SR616 million to SR30 million last year. Employment in the sector has transitioned from part-time or voluntary roles to a full-time workforce of 5,000 employees, with a goal of generating 130,000 direct and indirect jobs by 2030.
Saudi Arabia’s efforts in cultural and sports tourism have positioned the nation to capture a share of the growing global travel market, estimated to reach 3.8 billion travellers by 2032. Vision 2030 initiatives remain central to this growth, driving economic diversification and job creation.