Saudi Research and Media Group Launches AI-Driven Sports App

The Saudi Research and Media Group (SRMG) has unveiled G.O.A.T, a new sports app designed to cater to a digital-native audience by aggregating curated sports content with real-time updates and insights. Built for today’s mobile-first consumers, the platform reflects a broader transformation in how sports media is consumed and monetised across the Middle East, coinciding with the region’s deepening engagement in global sport.

G.O.A.T consolidates coverage from several of SRMG’s trusted news outlets, offering real-time score updates, match highlights and contextual analysis. Its launch aligns with the rapid growth of Saudi football, which has seen unprecedented investment and international attention, and signals a strategic push into the data-driven sports media sector.

This initiative is notable for how it positions sports content within the AI age — emphasising speed, accuracy and engagement over traditional reporting. As fan expectations evolve, especially among younger demographics, platforms that integrate artificial intelligence and personalised content experiences are becoming essential. G.O.A.T aims to fill this niche by delivering continuous, context-rich engagement beyond broadcast windows, which could entice new sponsorship and advertising models tailored to dynamic, digital consumption habits.

For the Middle East’s sports industry, the launch represents a diversification of the regional sports ecosystem. Beyond hosting and financing elite competitions, the region is now creating platforms that enhance how fans interact with sport on a daily basis. This not only expands domestic media capabilities but also positions Middle Eastern entities as innovators in the global sports media landscape.

Moreover, G.O.A.T’s AI and data-centric features could set a precedent for future tech-enabled sports ventures, attracting partnerships with leagues, clubs and advertisers seeking deeper engagement analytics. As the app evolves, it may unlock new monetisation avenues such as intelligent sponsorship formats and premium fan experiences, reinforcing the commercial viability of AI in sport.

By embedding advanced technology at its core, SRMG’s G.O.A.T launch demonstrates the Middle East’s commitment to shaping the future of sports media — moving from market backer to creator of next-generation engagement platforms that resonate with global audiences