STARTRADER Becomes Official Sponsor of UAE National Cricket Team for ICC T20 World Cup 2026

Global broker STARTRADER has been named official sponsor of the UAE Men’s National Cricket Team for the ICC T20 World Cup 2026. The agreement, which sees STARTRADER’s branding featured on the UAE team’s jerseys, reflects both corporate ambitions and broader efforts to elevate the UAE’s stature in global cricket.

Cricket remains one of the world’s most commercially vibrant sports, and the UAE has increasingly positioned itself as a competitive market and hosting hub, drawing global audiences and players alike. For STARTRADER - a broker regulated across five international jurisdictions - this partnership amplifies brand visibility while aligning its business narrative with themes of trust, discipline and growth that are core to both cricket and financial markets.

The Emirates Cricket Board has articulated that the partnership is more than a sponsorship - it aligns with a long-term strategy to grow the sport domestically and internationally. With the T20 World Cup looming, the exposure the national team gains through global competition and corporate partnerships fosters a unified platform for promoting cricket development pathways in the UAE, enhancing fan engagement and attracting investment into the sport’s grassroots and elite levels.

For the regional sports industry, the STARTRADER deal highlights an important trend: Middle Eastern corporates increasingly see sport sponsorship not just as a marketing tactic, but as a strategic business lever. As global sporting events migrate towards diversified geographies, brands in the UAE and broader GCC are capitalising on the convergence of sport, tourism and national image building.

This sponsorship also signals confidence in the UAE’s cricketing trajectory. By publicly backing the national team on the world stage, STARTRADER reinforces cricket’s emerging commercial appeal in a region traditionally dominated by football and motorsport. The deal may inspire other Middle Eastern businesses to explore sport sponsorship opportunities, particularly in disciplines with growing global audiences.

As the ICC T20 World Cup unfolds, the impact of this partnership will extend beyond brand placement to include narrative building around UAE cricket’s competitiveness and commercial potential, strengthening the regional sports ecosystem and demonstrating how strategic corporate involvement can support national sporting ambitions.